DragonFruit Media

An 80-second ad for DragonFruit Media, a YouTube growth studio. The pitch is about holding attention, so the edit had to prove it: every claim the presenter makes, the cut shows.

Client:

DragonFruit Media

01 · The hard part

Sell 'editing that holds attention' — in an ad that has to hold attention itself.

02 · How I translated it

One visual per claim: a retention pyramid, a YouTube watch-page mockup, a click counter, fire and retro TVs for visual storytelling. Cuts back to the presenter keep it human; nothing sits still for long.